When used judiciously, webinars can be a highly useful marketing tool. In a report last July, MarketingSherpa listed webinars as having the highest level of effectiveness among B2B marketers. This is significant, considering that it ranked ahead of web pages, white papers and newsletters. Yet if you read many of the comments about webinars, the general public has a decidedly different opinion on its effectiveness. The complaints go something like this: webinars are overrated; it’s easy to zone out or be distracted; presenters are self-absorbed; there is a gap between what is promised and what is delivered. Why is there a difference of opinion between marketers and the general public when it comes to webinars?