Dan Schaefer

Content Writer, Programmer, Marketing Consultant
Posts Tagged ‘e-commerce’

December 28th, 2013

How Retailers Market Online

Comments Off on How Retailers Market Online, Marketing Tools, by Dan Schaefer.

Retail sales for the 2013 holiday season in the U.S. are estimated to be slightly over $600 billion while e-commerce sites are estimated to see about $82 billion. It is interesting that e-commerce is up about 13% from last year, whereas retail was up 3.9%. Measured in gross receipts, e-commerce holiday sales are far less than retail, but it is maintaining more than three times its growth.  This trend began several years ago and is likely to continue.