Video continues to grow in popularity as an online marketing tool. In a recent report, the Content Marketing Institute said that 73% of B2B marketing departments use online video. But there are a lot of online videos competing for a limited amount of viewer attention span. Consider that 30% of YouTube videos account for 99% of the views. The bottom line is that making and posting effective marketing videos takes more than simply aiming a webcam and turning on the recorder; it requires a degree of science in both production and distribution to make videos compelling enough to capture viewers.
January 3rd, 2014Comments Off on 10 Best Practices for Video, Best Practices, Video, by Dan Schaefer.
December 31st, 2013Comments Off on 10 Best Practices to Make Your Webinars Awesome, Webinars, by Dan Schaefer.
When used judiciously, webinars can be a highly useful marketing tool. In a report last July, MarketingSherpa listed webinars as having the highest level of effectiveness among B2B marketers. This is significant, considering that it ranked ahead of web pages, white papers and newsletters. Yet if you read many of the comments about webinars, the general public has a decidedly different opinion on its effectiveness. The complaints go something like this: webinars are overrated; it’s easy to zone out or be distracted; presenters are self-absorbed; there is a gap between what is promised and what is delivered. Why is there a difference of opinion between marketers and the general public when it comes to webinars?