I hate to admit it, but I’m always looking for the shortcut. This is against the teaching in my formative years, when I was told that shortcuts not only cheat others but also cheats myself. Sorry Mom and Dad, but I learned a few things since then. The business world encourages the copying of someone else’s work – especially when it can be done with no consequences. In fact, you can often get in trouble for wasting time doing things yourself when it’s faster to simply copy the fruits of someone else’s hard work.
February 13th, 2014Comments Off on Take This Shortcut and Save Yourself Months of Website Conversion Testing, Marketing Tools, Website Conversion, by Dan Schaefer.
January 14th, 2014Comments Off on Open Source Software: “Free” as in “Salary”, Marketing Tools, by Dan Schaefer.
While shopping around for a good marketing software solution, you may be tempted by the free price tag of Open Source Software. Free? Did you say free? Hey, who can beat that price? Indeed, Open Source is “Free,” but keep in mind that the initial price tag is the only thing that’s free. The reality of the real price may hit you sometime later, as you struggle to install, configure and maintain the free software.
December 28th, 2013Comments Off on How Retailers Market Online, Marketing Tools, by Dan Schaefer.
Retail sales for the 2013 holiday season in the U.S. are estimated to be slightly over $600 billion while e-commerce sites are estimated to see about $82 billion. It is interesting that e-commerce is up about 13% from last year, whereas retail was up 3.9%. Measured in gross receipts, e-commerce holiday sales are far less than retail, but it is maintaining more than three times its growth. This trend began several years ago and is likely to continue.
December 20th, 2013Comments Off on Translate Your Marketing Material for International Sales, Marketing Tools, by Dan Schaefer.
Translating your marketing material to a different language may seem like a simple task: find a translator, submit documents, receive translated documents, and publish. But marketing material appeals to human emotions, and emotions are not easy to capture with words in your own language, let alone a language you don’t understand. The bottom line is that you’re not simply translating the words; you’re translating emotions, so a simple literal translation is almost always insufficient.
December 8th, 2013Comments Off on Streamlined Email, Marketing Tools, by Dan Schaefer.
(Note: This article has been published on the Business 2 Community website) Email is one of the oldest and most successful of all Internet applications. Over the course of the last two decades, email has virtually replaced snail-mail as a way for businesses to keep in touch with their customers. But email in-boxes are overstuffed, so it’s difficult for marketing messages to break through the noise. This article discusses a new email streamlining technique under development and suggests how marketing managers can take advantage of it.