While shopping around for a good marketing software solution, you may be tempted by the free price tag of Open Source Software. Free? Did you say free? Hey, who can beat that price? Indeed, Open Source is “Free,” but keep in mind that the initial price tag is the only thing that’s free. The reality of the real price may hit you sometime later, as you struggle to install, configure and maintain the free software.
January 14th, 2014Comments Off on Open Source Software: “Free” as in “Salary”, Marketing Tools, by Dan Schaefer.
January 3rd, 2014Comments Off on 10 Best Practices for Video, Best Practices, Video, by Dan Schaefer.
Video continues to grow in popularity as an online marketing tool. In a recent report, the Content Marketing Institute said that 73% of B2B marketing departments use online video. But there are a lot of online videos competing for a limited amount of viewer attention span. Consider that 30% of YouTube videos account for 99% of the views. The bottom line is that making and posting effective marketing videos takes more than simply aiming a webcam and turning on the recorder; it requires a degree of science in both production and distribution to make videos compelling enough to capture viewers.